Your company’s brand identity is the cornerstone of successful marketing and it’s bigger than any one campaign or advertisement. A solid brand identity informs the way your brand is perceived by the market, leaving a lasting impression on consumers who know how to spot quality when they see it. Successfully branding a company involves extensive research into the market, including your competitors’ efforts and the expectations of your target demographic.
The branding process with our team of designers and marketing professionals will take you through the entire process of examining your market, establishing your unique identity, and formulating a strategy for interfacing with key players and your core audience. We’ll take stock of your strengths and weaknesses, as well as the various ways to present your story in an appealing way.
Work with us to innovate toward a brighter future for your developing brand.
Our approach to web design builds from the ground up with design concepts and wireframes that allow us to work in partnership with you to iterate on the best possible options and solutions. The goal is a clean, fluid, user-friendly browsing experience that conveniently organizes the most important information and presents your best value in an accessible and memorable way.
Using intuitive navigation and content that’s uniquely suited to your target market, your website will provide a seamless beginning-to-end user journey from visitor to customer. We utilize only the most up-to-date programming standards and clean, bug-free code so that you can count on your website’s peak performance for years to come. Trust the experts to build you a forever home on the web.
The best approach to making content for your ideal customer is to conceive of a fictitious persona that represents a composite of your target audience. This allows us to outline their habits, behaviors, shopping patterns, and media diet in order to determine the best strategy for reaching them on multiple platforms. A Target User Persona also allows us to make sure we’re in alignment with you on who you’re trying to target and how that should be executed.
Identifying the specific pathway a potential user might take to get to your website and engage with your brand is step one in building a strategic marketing funnel. The User Persona reflects the goals, desires, challenges, and objections your customer may have and informs how we communicate with them. This is one example of the thorough approach we take to customizing a results-oriented solution for carrying your brand message across the web.
Developing a wireframe can be a key step in preparing an effective architecture for the flow of traffic and information through your website. Think of a wireframe as a blueprint or scaffolding for the final web design. It’s a clean, efficient way to experiment with content layout and functionality on each page of the site before we commit valuable design hours to the high fidelity, full color mock-ups that approximate the final look of the site. A thoroughly prepared wireframe can serve as a sophisticated map of page elements and site structure. Ask one of our consultants if the wireframe stage of web design is appropriate for your next project.
Think of your website’s core navigation and presentation of key information as a sales pitch for your business and services. It explains in the simplest and most effective terms what you stand for, what you offer, and how to make contact or purchase what you have available. An efficiently organized website offers consistent content navigation and a clean presentation so that visitors get comfortable with you and can easily digest the key insights you want them to take away.
It doesn’t matter how many products or services you offer, today’s internet respects a minimalist, “less is more” approach to navigation and functionality in order to keep users engaged with your content. If your website is confusing or overwhelming, most users will exit to find a more digestible alternative on a competitor’s website. The goal is to remove all obstacles from their path to purchase or making contact, which is both art and science, and something we value very highly.
Great content is the cornerstone of a positive user experience on your website but it’s only the first step. How that content is structured and placed throughout the site is equally important to creating a streamlined flow of traffic. For example, one of the most highly valued areas of the website is above the fold on the left side of the page, as this is where our eyes naturally start when taking in the information offered. Developing a hierarchy of importance to your content helps to dial in the best deployment of attention-grabbing information.
Of course, overloading your page with content is not ideal either, as it can make users feel overwhelmed or question the legitimacy of your business, both of which will cause them to leave. By taking a sensible approach to properly aligning and presenting your content, we ensure that your website communicates your desired message and achieves your goals in the best possible way.
Compelling copy is the driving force of the internet, particularly for sales. From attention-grabbing headlines to enticing calls to action, the words you use to describe your business and present your services can make or break you in the minds of potential customers.
In today’s world of social media and internet connectivity, people prefer companies with some relatable personality in their writing. It’s important to develop a strong, human voice for your brand that feels genuine, knowledgeable, and sincere to carry your company message across the web. Whether you’re B2B or B2C, building lasting relationships with your customers will keep them coming back for life.
Many businesses like to pretend that their product or service is for everyone but that’s just not how the market works. Nothing is for everyone. In order to grow a lasting brand that the right people will connect with implicitly, you need to identify the specific demographics with whom your message will resonate. By connecting with your core fans with content and copy tailored specifically to their needs and expectations, you can streamline the conversion process.
Good copywriting should adhere to the standards and expectations that users have for the platform on which it appears. Wording and style will be very different for a blog article than a case study. A tweet should be written differently than a Facebook post. Similarly, content intended for different milestones along your conversion funnel will vary, as the message for first time visitors is often different than what you say to someone who has returned with an interest to buy. Writing should be tailored to the purpose and platform and our copywriters excel at researching, identifying, and executing the appropriate tone for each unique piece of content.
The largest and most effective source of traffic for lead generation is still from organic search engines. Any good internet marketing team will perform thorough keyword research and stick to the latest best practices for optimizing each line of text with the appropriate search engine friendliness. Producing high value content that people want to link to will help you secure the backlink profile necessary to catapult your website to the top of the most searched terms in your industry.
An internet user’s point of entry to your business’ website is the first and most common place to lose their interest. Just like in a movie or book, you have a short window of time to hook a person’s interest before they decide whether or not to continue giving you their attention. Landing pages are the doorways of entry to your site for most visitors and the content should be eye-catching, relevant, and engaging, or your users will bounce off to another site that seems more suited to their needs. Great landing page copy is sometimes the make or break factor in the game of conversion.
At 941 we believe communication is essential. We listen to and value your ideas. You're an expert in your industry. As such, you know what you're selling, and you have an idea of how you need to present it to your potential customers. But, if we did nothing but nod our heads and produce an exact replica of what you say, then you aren't getting your money's worth. Whether it’s email marketing, ppc, social media, or on your website we understand what makes visitors convert into customers.
We have success working with a wide variety of industries and will take the time to learn yours. As entrepreneurs ourselves, we understand what it takes to build and grow a successful business. We will use these same techniques to execute your projects. We focus from start to finish and deliver results that solve real business problems.